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Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Social media is an essential marketing tool for businesses and organisations operating in a digital world. So it follows that those with strong social media marketing skills are highly sought after individuals. This Professional Diploma in Social Media Marketing from the Digital Marketing Institute is a respected and comprehensive course that’s suitable for complete beginners.

There are ten modules in this course including content creation and content outreach, plus in-depth looks at the key social media platforms of Facebook, Twitter, LinkedIn, Google+ and YouTube. You’ll also study future trends and strategy planning to come out with a good all-round skills base in social media marketing.

Who Is This Course For?

This course is for those interested in a career in social media marketing, or business owners who wish to use social media marketing to improve their business reach. There are no pre-requisites to take this course. All you need is a keen interest in social media marketing.

Key Learning Points

Work through 30 hours of quality course materials split across 10 modules to develop a professional understanding of social media marketing.

  • Begin with an introduction to the foundation principles and key channels of social media marketing.
  • Learn how to develop an integrated and effective social media marketing strategy.
  • Follow on with a module on content creation, its value and what makes it shareable.
  • Look at content outreach including content seeding, promoting and distribution to achieve maximum reach.
  • Develop an understanding of Facebook and plan an overall Facebook advertising strategy.
  • Continue on to look at Twitter and how to use it to target potential customers. Also look at measurement using Twitter analytics.
  • Follow with a module on how to use LinkedIn as an advertising platform, including everything from ad copy creation to measurement and more.
  • Learn how to use Google+ to generate engagement, including how to use platform specific features like Events and Hangouts.
  • Move on to YouTube and understand how it works as a content sharing platform.
  • Examine future trends and learn how to integrate any social media platform into your social media marketing strategy.
  • Finish with a module on strategy and planning to cultivate the essential skills needed to create and implement a successful model for a social media marketing strategy.

PLEASE NOTE - The course and exam must be completed within 12 months.

Delivery: E-Learning

E-Learning Costs (Excluding Exams): £1,495

It’s a digital world nowadays, and every business knows that they need a good online presence to survive. And as every business, organisation and company moves online, employees skilled in planning and executing digital marketing strategies become increasingly sought after. Ensure you’re fully prepared to take advantage of this surge in demand for digital marketing professionals with this flexible e-learning diploma from the respected Digital Marketing Institute.

There are no pre-requisites for this course, making it suitable for all skill levels. Whether you already work in marketing and wish to diversify your skillset, or are an experienced digital marketer who wants to formalise your skills with a diploma, this course is a sound investment. It’s also ideal for those wanting to get into digital marketing, and for business owners looking to succeed online. The e-learning model makes this course especially suited to those who need a flexible learning solution that they can fit around other home and work commitments.

What Is the Digital Marketing Institute?

The Digital Marketing Institute sets the global standard in digital marketing and selling certification, having certified more professionals to a single digital education standard than any other certification body. It certifies graduates to professional diploma, postgraduate and master’s levels, and boasts 20,000plus graduates worldwide, across 80 countries – making this diploma valuable in a global.

Key Learning Points

Work through 30 hours of course content validated by industry leaders and achieve complete professional proficiency in digital strategy and planning.

  • Begin with an introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
  • Study the use of traditional communications to develop messaging for products, services and brands.
  • Move on to study digital communications and how to tailor your approach to your customers.
  • Learn about SEO, PPC and other key digital channels.
  • Study the different digital display advertising channels, including video and in-app ads.
  • Learn about integrating social networks into your digital marketing strategy.
  • Look at budget-friendly digital marketing tools such as social media, as well as paid channels.
  • Understand the challenges that you might face when integrating digital communications, and learn to operate online safely and securely.
  • Identify key risks including identity theft, social engineering, fraud, malware, hacking and more.
  • Gain knowledge of analytics and the benefits of a formal analytics programme.
  • Finish by putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.

PLEASE NOTE - The course and exam must be completed within 12 months.

UNITS OF STUDY

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Digital Display Advertising
  • Social Customer Service
  • Budgets
  • Personnel
  • Risk & Reputations
  • Analytics
  • Strategy Formulation

Delivery: E-Learning

E-Learning Costs (Excluding Exams): £1,495

As the commercial world has moved online, marketing professionals have had to adapt to stay competitive by gaining the expert skills needed to succeed in digital marketing. The Professional Diploma in Digital Marketing has been created to provide an expert-led, cost effective training solution for individuals and businesses to learn about this fast-moving and important field.

The latest update of the DMI syllabus makes the certification even more relevant and work-ready. The focus has now shifted more towards SEO, content, social media and website optimisation, rather than the more traditional marketing techniques. As the Digital Marketing landscape changes, it is important that courses are up to date, and nobody is closer to the forefront than the Digital Marketing Institute.

Key Learning Points

Work through the modules to get to grips with the inspiring modern world of digital marketing.

  • The clear introduction reveals how you can kick start your exciting career in the dynamic world of digital marketing.
  • Explore the crucial area of PPC and how the concepts of digital marketing can be implemented to complement traditional marketing techniques.
  • Discover a wide range of SEO tools including onsite and off-site optimisation techniques, keyword research practices and link-building tactics.
  • Learn how to design, create and implement successful email marketing campaigns by writing compelling copy, and using split test design templates and test campaigns to guarantee optimal open and click-through rates.
  • Learn about creating and running effective display and video ads by gaining an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage, measure and optimise your campaign.
  • Gain an understanding of the technical skills needed to build and maintain an effective mobile marketing strategy, including how to optimise your application for mobile devices to secure maximum engagement.
  • Pinpoint the suitability of different platforms for social media marketing and learn how to effectively engage with and acquire customers across a wide range of platforms by developing and implementing a comprehensive strategy.
  • Find out how to use analytics to effectively monitor and optimise your digital marketing strategy by developing an understanding of key analytics platforms and metrics.
  • Discover how to adopt a structured approach to strategy and planning that incorporates all digital strands resulting in a comprehensive, coherent digital marketing plan.
  • Explore how to set budgets, allocate resources and select appropriate channels.

PLEASE NOTE - The course and exam must be completed within 12 months.

UNITS OF STUDY

  • Digital Marketing Foundation
  • Website Optimisation
  • Content Marketing
  • Organic Social Media
  • Paid Social Media
  • SEO
  • Paid Search
  • Display & Video Advertising
  • Email Marketing
  • Analytics
  • Digital Strateg

Delivery: E-Learning

E-Learning Costs (Excluding Exams): £1,495

For further information on any of the digital marketing courses mentioned above please call 020 7613 9031 or e-mail commercial@ncclondon.ac.uk

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