For the second consecutive year, New City College students from the Poplar campus were awarded the Best Marketing Award in the tough competition – beating students from 43 other schools and colleges in the South East.
In scenes that could have come straight out of BBC TV’s The Apprentice programme, the students – Athena Fanning, Sophie Carter and Janna Akhter – created their own business and then designed pop-up trade stalls to sell their products at the market.
They were awarded the trophy for Best Marketing after being interviewed by the panel of judges, which included some of the City’s top business professionals from Credit Suisse, Mastercard, Delta Airlines, Amazon and HSBC.
The Tower Hamlets students’ business is called Badgeflix which makes fun, thoughtful and affordable bespoke gifts designed to ‘bring a smile’.
They said: “Our products come with a wow factor! They are something that customers will want to keep forever. We have badges, keyrings, fridge magnets, compact mirrors and bottle openers which are fun, unique, practical and stylish and can be personalised for a special gift.
“Our Nightflix range will keep people safe when they are out and about in the dark with reflective designs for children and cyclists.”